6月19日，2025年“中國茅臺(tái)·國之棟梁”啟動(dòng)儀式在貴陽舉行。本次活動(dòng)以 “順天敬人 明理厚德” 為核心價(jià)值導(dǎo)向，秉持 “大品牌、大擔(dān)當(dāng)、大作為” 的企業(yè)社會(huì)責(zé)任理念與感恩文化，彰顯茅臺(tái) “上善若水”“天下為公” 的家國情懷。

Guiyang, June 19, 2025 – The launch ceremony for the 2025 "China Moutai · National Pillar" public welfare program was grandly held in Guiyang. Centered on the core values of “Harmony with Nature, Respect for People, Integrity and Benevolence”, the event embodied Moutai’s corporate responsibility ethos of “Great Brand, Great Responsibility, Great Impact” and its culture of gratitude. It showcased Moutai’s patriotic spirit of “the highest virtue like water” and “the world as one community”, mapping a visionary future of philanthropic excellence and shared prosperity.

 

成立74年來，茅臺(tái)始終積極履行社會(huì)責(zé)任，在生態(tài)保護(hù)、民生教育、文化傳承、產(chǎn)業(yè)支持 等重點(diǎn)領(lǐng)域累計(jì)社會(huì)責(zé)任投入超100億元。其中，自2012年啟動(dòng)的 “中國茅臺(tái)·國之棟梁” 公益助學(xué)項(xiàng)目，已惠及全國 25萬余名學(xué)子。

Over the past 74 years since its establishment, Moutai has consistently and proactively fulfilled its social responsibilities, investing over 10 billion yuan in key areas such as ecological conservation, education and people's livelihoods, cultural heritage preservation, and industrial support.  Since its 2012 inception, the flagship “China Moutai · National Pillar” education initiative has empowered over 250,000 students nationwide, reaching every corner of China.

值此啟動(dòng)儀式，茅臺(tái)正式宣布 “中國茅臺(tái)·國之棟梁”公益品牌全面升級(jí)，并發(fā)布茅臺(tái)公益五年戰(zhàn)略規(guī)劃。未來，茅臺(tái)將立足 “順天敬人 明理厚德” 核心價(jià)值觀，聚焦 “天”（生態(tài)保護(hù)）、“地”（鄉(xiāng)村振興）、“人”（教育與人才發(fā)展）、“文”（文化傳承） 四大維度，系統(tǒng)構(gòu)建覆蓋生態(tài)、教育、文化、產(chǎn)業(yè)四大領(lǐng)域的公益品牌矩陣，持續(xù)探索高質(zhì)量公益實(shí)踐新路徑，全面推動(dòng)品牌公益事業(yè)邁向新高度。

At the ceremony, Moutai announced a comprehensive upgrade of the “National Pillar” philanthropic brand and revealed its 5-Year Strategic Philanthropy Plan. Moving forward, guided by its core values, Moutai will focus on four dimensions: Heaven (Eco-Environment), Earth (Rural Vitalization), Humanity (Education & Talent) and Culture (Heritage Preservation).

 

貴州日?qǐng)?bào)天眼新聞外籍主播

Kucherova Tatiana

編輯 高鑫

二審 陳大煒 張瀚文

三審 許邵庭